Greenwich Associates is an Equal Opportunity Employer.

Start Over with Job Search

Returning Applicant?  Login Now

Marketing Associate
Job Code:2019-US-CT-008
Location:Stamford, CT Office
Department:Marketing
Team:Banking
FT/PT:Full Time
  
Basic Function:

Greenwich Associates is the leading global provider of data, analytics and insights to the ?nancial services industry.  We specialize in providing unique high value data and actionable recommendations to help our clients improve their business results.

Greenwich Associates annually gathers data via interviews with over 30,000 senior executives responsible for their companies’ banking relationships (collectively referred to as buy-side research partners) and leverages this data in advising 100 major global and regional banks (collectively referred to as the sell-side) on how to strengthen their customer relationships and earn a larger share of business.

The Marketing Associate – Banking will support the Director of Marketing in executing marketing plans for global and regional banks, in addition to the marketing plans targeted to encourage participation in research studies, and improving the research partner experience.

Lead generation to drive sales is the goal of sell-side marketing. Maintaining and improving our access to key corporate decision-makers on use of banking and transaction banking services are the goals of buy-side marketing and client experience.



Principal Accountabilities:


Primary Responsibilities Include, but are not Limited to the Following:

  • Supports the Director of Marketing in building/executing email marketing campaigns targeted to senior executives at corporate and commercial banks
  • Creates marketing collateral including imagery and design for promotion in email campaigns and/or social media
  • Manages distribution of email campaigns and tracks analytics to identify qualified leads
  • Follows up with ad hoc requests from participants of research studies
  • Liaises with executive interviewing teams to ensure an optimal experience for study participants
  • Manages content development for research partners, including market trend research, compensation benchmarks, competitive insights, webinars, etc.
Qualifications/Experience:

 

  • BS/BA Degree preferred, concentration in marketing or a business-related field
  • Minimum of 3-4 years relevant marketing experience, preferably in the financial services industry
  • Knowledge of email marketing systems (e.g. Click Dimensions, Street Contxt, etc.)
  • Experience with Adobe Creative Suite
  • A creative mindset and the ability to conceptualize and develop new products.
  • Excellent verbal and written communications skills.
  • Strong project management and analytic abilities.
  • Ability to work effectively in a cross functional team environment.
  • Prior market research experience a plus.